Wizz Air
The Campaign.
In a bold, bright pink Wizz Air colours the roads of London with these supersides and fully wrapped taxis. London Taxi Advertising knew that full wrapped taxis would meet the campaign objectives; as this format offers a larger canvas for creatives.
Because of this, we were able to showcase Wizz Air’s offerings, which tantalising imagery of the locations offered- Marrakech, Grenoble and Tallinn, as well as their affordable flight prices.
The campaign was also nicely timed with the brand’s celebrations of carrying a total of 15 million passengers on its routes from London Luton Airport (LLA).
Wizz Air UK announced nine new routes at the time of the campaign also, and this news created a buzz that would increase brand awareness and online searches throughout the campaign.
The Facts.
wrapped taxis throughout London with a mix of supersides & full wraps.
of all journeys taken to and from Heathrow are by licensed taxi.
international tourists per year in London.
