Revolut x Sidemen
The Campaign.
Revolut is a British financial app that offers its services to over twenty million users. They wanted to stand out in a market of digital savvy natives, aligning their brand image with them to encourage sign ups.
The Sidemen is a British YouTube group consisting of internet personalities, KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2; and by pairing Revolut with this iconic YouTube group, the ‘Defy Expectations’ taxi campaign would instantly connect with this audience of digital natives Revolut wanted to reach across London.
The bold creative showcased the partnership and its offering across taxi supersides. The taxis were on the move across London, picking up VIP guests and taking them to the partnership’s events in their branded taxis.
The Facts.
subscribers to The Sidemen.
users and customers of Revolut.
taxis showcasing the Revolut x Sidemen branding throughout London.
