Function of Beauty
The Campaign.
These beautiful taxis were wrapped to take Function of Beauty’s guests to and from their Hairmazing event in Covent Garden, celebrating the launch of their products into stores like Boots.
The creative wrapped these taxis in pastel turquoise, showcasing the bold pops of colour of the client’s hair products on the taxi doors. This allowed them to be the centre of the creative, not taking focus away from what the campaign was promoting. Additionally, quotes from the brand decorated the bonnets and boots of the taxis, as well as the Boots logo- seamlessly letting audiences know where they can buy the brand's products.
Tip seats were added to fully immerse the VIP customers who were taken to and from the event.
The Facts.
Boots stores in London, guaranteed walking distance from roads.
is the number of times each London taxi is seen every month.
of people that see Branded Taxis are ABC1s.
