As another influx of graduates pile into the saturated job-seeking market, a 21-year-old aspiring PR or marketing assistant has thrown her CV outside the box.
Taking the heavily accessed platform of taxi tipseat advertising, Emma Clifford has used the space to put herself in front of London’s leading professionals as they zip around the city. With a 2:1 BA(Hons) in English Literature from Canterbury Christchurch University, Emma left university with the unparallelled hope of a fresh graduate – which was swiftly stolen by unsuccessful interviews and the realisation that she is “one of many graduates in the same position”.
Not willing to back down, Emma took her inspiration from a snippet of wisdom from the London Book Fair 2013, which encouraged seminar attendees to be inventive about getting noticed by employers.
Tipseat advertising is a direct device with which to target a broad spectrum of decision-makers and business people, with over 70% of taxi users sitting in the ABC1 demographic. The average dwell time for a London taxi journey is 25 minutes, meaning that Emma’s CV will be showcased for a significant amount of time.