NOW: Pensions target UK businesses

London Taxi Advertising are running the national advertising campaign for NOW: Pensions.


Black Cab advertising will be on the road in major cities across the UK featuring full livery wraps on black taxi cabs to transform them into the bright corporate colours of NOW: Pensions. Read about the campaign below:


Bright green taxis have started appearing in major cities across the country as part of a campaign from multi-employer trust NOW: Pensions to explain auto-enrolment, which rolls out in the UK on 1 October.


NOW: Pensions are to promote their Auto Enrolment Solution with a black cab advertising campaign in Central London; Birmingham; Glasgow; Leeds; Liverpool and Manchester with leading taxi advertiser London Taxi Advertising. They are educating employers and raising awareness of the auto enrolment legislation, which ensures that employers will automatically enrol their workers into a workplace pension, with the first staging date on 1 October 2012.


London Taxi Advertising was appointed to handle the taxi advertising campaign which will run for one year, and has launched to build momentum and awareness of the approaching deadline for employers.




“Every time I get talking to a taxi driver and say I work in pensions, they ask me if I couldn’t get a better job,” says Morten Nilsson, CEO, NOW: Pensions. “We wanted to change the views of taxi drivers – and of their passengers – and get them to see that pensions are modern and interesting! So what better way than to brighten up taxis with the NOW: Pensions colours.”


The taxis are fully wrapped in NOW: Pensions bright, corporate colour with the simple message ‘Auto enrol your employees onto a better pension NOW:’. The taxis will run in central London and other major UK cities in order to capture the attention of the key B2B audience.


The taxis also target the road users behind them with the slogan ‘Follow the pensions provider in front’, and website details on the rear taxi window using Contra Vision technology to ensure the taxi driver’s view is not disrupted.


NOW: Pensions are keen to encourage a retirement savings culture in the UK and promote their Auto Enrolment Solution. NOW: Pensions solution will support businesses in meeting their employer duties and ensure that employees are aware of the change, and appreciate the benefits the new legislation will provide.

Taxi Advertising is an integral part of Now: Pensions advertising plan in the UK. “We are very pleased to work with NOW: Pensions to promote such an important message which will affect employers and employees in the UK. The iconic London Black Cab offers a stylish and highly visible advertising method perfect to reach ABC1 Business people in the capital.” – Paul Tremarco, Sales Director at London Taxi Advertising.


Full livery taxi advertising allows advertisers to use the unique advertising space and platform to design a creative ad campaign, whilst increasing cover build and brand awareness due to the moving nature of taxis. Every postcode the taxi travels is a new area the campaign targets.