Having launched ‘The Greedy Girl’s Diet’ cookbook, British television personality Nadia Sawalha opted for the promotional platform of superside Taxi advertising, selecting London Taxi Advertising to launch a fleet of branded vehicles through the streets of London.
Corresponding to her role as co-presenter on ITV show Saturday Cookbook and as the 2007 winner of Celebrity Masterchef, Nadia released a cookbook crammed with recipes and tips to facilitate weight loss without having to impose harsh restrictions.
The taxi superside format has the capacity to showcase Nadia’s cookbook across the retail-oriented and beauty-conscious public of London, providing access to target audiences at street level.
