Recruitment agency Adecco have launched a campaign across the cities of Sheffield and Birmingham with London Taxi Advertising, promoting myfuturerole.com – their new jobsite.
Campaign artwork is displayed via the popular superside format, supporting brand awareness for Adecco with a ‘Don’t let your future pass you by’ initiative. Company colours of red and white are split across the taxi superside, reinforced by the myfuturerole.com logo.
Twofold urban targeting in Sheffield and Birmingham will elevate the presence of Adecco amongst communities filled with jobseekers, utilising taxi advertising to allow high-impact brand coverage. With a combined population of over 1.6million central residents, the campaign’s geographical exposure offers Adecco significant elevation.
Adhering to the motto ‘better work, better life’, Adecco provide an employment and advice service for both companies and employees. Operating a nationwide grid of over 120 branches, Adecco specialise in the industry sectors of IT and telecommunications, sales and retail, finance and insurance, and office and administration.