London Taxi Advertising Guides The Public To InterContinental
Global luxury hotel brand, InterContinental, have enlisted the advertising specialists at London Taxi Advertising for the launch of a brand awareness campaign to promote their Park Lane Hotel. Adopting the use of superside advertising, InterContinental will showcase their image through the city streets, subsequently accessing a key density of urban travellers.
Introduced by the strapline ‘Explore London from No1 Park Lane’, the iconic black cab predominantly features the photographic image of stereotypical London trademarks, including a double decker red bus and mounted guards. The InterContinental website rests below, accompanied by the London Park Lane title.
InterContinental London Park Lane presents an unrivalled level of deluxe hospitality. Whether seeking an event venue or embarking on a city break, an expanse of facilities have been crafted to suit individual visitor needs.
The superside advertising format enables Travel & Tourism brands to receive a positive emotional response thanks to their association with the recognisable London taxi vehicle. As taxis chiefly travel through inner city streets, InterContinental can enjoy constant and high-impact exposure through a significant tourism hub.