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World Air Games Dubai

International campaign promoted the 2015 air sports event

Campaign Summary:

  • Superside taxi advertising campaign in London and Paris
  • Eye-catching ads promoted the 2015 World Air Games in Dubai
  • Taxis were transformed to carry WAG branding
  • Interior tip seat and receipt pad ads targeted those on board the London cabs

2015 World Air Games targets London and Paris

London Taxi Advertising teamed up with the World Air Games to promote the 2015 air sports event in Paris and London with branded taxi advertising.

Superside advertisements were on show across the British and French capitals, catching the eye of residents and tourists as they travel across two of Europe’s busiest and most iconic cities.

This international campaign was to promote the 2015 WAGs, hosted in Dubai, United Arab Emirates. Superside advertising was deemed the perfect choice due to its cost-effectiveness and high visibility – it’s a format which is ideal for short to medium-term campaigns.

World Air Games also targeted those on board the taxis with internal tip seat and receipt pad advertising in London, allowing them to reach passengers travelling in black cabs and raising awareness of the WAG brand and upcoming event further.

Taxi advertising is the perfect way to promote exciting events to a large and diverse audience. To get your campaign off the ground today, get in touch with us!