Interesting Stats
- 1000
- superside taxi adverts in London
- £10
- to charity for every cab pic shared on Twitter
- 8.6m
- to target in London
Victorian Plumbing
Online bathroom retailer launches huge cab campaign
Campaign Summary:
- 1000 superside taxi adverts in London
- Cabs raising brand awareness of Victorian Plumbing
- Public encouraged to share pics of cabs on social media
- For every pic shared, £10 goes to Claire House hospice
Victorian Plumbing Launches Heavyweight Campaign
London Taxi Advertising is working with online bathroom retailer Victorian Plumbing on a new heavyweight taxi advertising campaign, with a fleet of 1,000 superside ads across London.
The taxi campaign is set to secure a huge presence for the plumbing brand on the streets of London, with cabs travelling across the city raising awareness of Victorian Plumbing and turning the heads of the 8.6 million people who live in the Greater London area.
The taxis are also set to take social media storm. Victorian Plumbing have teamed up with charity Claire House Hospice – for every photo of a taxi that is shared on social media using #Cabs4Claire, the plumbers will donate £10 to the hospice!
Superside taxi advertising is a cost-effective way of driving brand awareness, and is an ideal media format for long-term, high frequency campaigns.
If you’d like to know more about the benefits of advertising on taxi supersides in London, give our team of taxi advertising specialists a call today!