Campaign Summary:

• Promotional full livery taxi campaign with protein brand USN
• A range of livery designs caught the eye of people in Birmingham and London
• The campaign promoted USN’s 12 week challenge, coconut water drink and general brand
• The cabs were used for PR purposes at the annual Birmingham BodyPower Expo at the NEC

Get ready for the beach and take the challenge!

LTA coordinated the full livery cab campaign in Birmingham and London, with several taxi designs in multiple colours ensuring that the brand stood out against the high volumes of busy traffic and caught the eye of tourists, commuters and residents in the UK’s two major cities.

The taxis were used in Birmingham by USN to enhance their presence at the annual BodyPower Expo at the NEC which took place in May, with bodybuilders posing for a number of great PR shots with the taxis.