Interesting Stats

value of UK toy market
Smyths Toys stores nationwide
No. 1
outdoor ad format for PR

Smyths Toys

PR campaign for a new store opening in London

Campaign Summary:

  • PR taxi campaign for a new Smyths Toys store opening
  • Cabs decorated to celebrate the opening of the new Staples Corner store in London
  • Fully wrapped, colourful taxi
  • Campaign enhanced by interior taxi advertising (tip seats)

Full livery cabs used for PR campaign

London Taxi Advertising worked with the famous Smyths Toys for a taxi advertising PR campaign.

Full livery taxi advertisements were used to celebrate the launch of a new Smyths Toys store in Staples Corner, London.

A whole host of characters, including the star of the Smyths Toys TV advert, were pictured alongside the branded cabs to mark the occasion in style.


The fully-wrapped taxi saw every available inch of the iconic London black cab covered by Smyths Toys branding, reaffirming the PR potential that taxi advertising offers and just why it’s perfect for such events.