Interesting Stats

3 Month
Campaign Duration
Full Livery Taxis
UK Watch market Value

Olivia Burton

covetable accessories

Campaign Summary:

  • Taxi advertising campaign with the Olivia Burton
  • Targeting Fashion conscious consumers
  • Beautiful full livery Taxis travelled Throughout London

Olivia Burton Targets Fashion conscious consumers with a taste for a things vintage

LTA partnered up with Olivia Burton to take their unique vintage style to the concrete covered streets of London utilising the ubiquitous full wrap Taxi advertising format in order to raise awareness of the plethora of watches and jewellery available on their website and in key stockists.

A beautiful pink pastel coloured creative with floral imagery was used to promote the brand during the run up to Christmas which is a busy time for retailers as they compete for slice of consumer sales.

The creative combined striking pastel pinks, floral images which clearly communicates the timeless vintage style you can own buy purchasing on of their covetable inspired watches of pieces of jewellery.

Full wrapped black cabs are a fantastic way to target large segments and diverse audiences, offering unrivalled coverage for consumers at level and even bus passengers.

To see what taxi advertising could do for your brand this year, contact London Taxi Advertising today.