Interesting Stats

Superside taxis
1 month
Campaign Length
£17 bn
UK furniture market value


Relax Season

Campaign Summary:

  • Super side taxi advertising campaign in Greater London
  • Cabs promoted new sofa range and one for free promotion
  • Colourful artwork calls attention to one free recliner promotion

London encouraged to enjoy the ME experience

London Taxi Advertising sat down with luxury Italian furniture maker Natuzzi to create an effective superside advertising campaign in London.

The cabs used colourful superside taxi ads to target high-end consumers in London & Greater London. Superside taxi advertising offers marketers fantastic coverage in a cost-effective way, and is an ideal format for high impact, advertising campaigns.

By targeting specific demographics, Natuzzi taxis traversed the busy streets of London, visiting hot spots and appearing outside some of the world’s most famous and iconic landmarks such as the Canary wharf, Westminster and the houses of parliament.