Interesting Stats

£100
A Month spent on clothes by British men.
4.5m
men to target in london
£513
Total Global value for menswear fashion industry

John Smedley

The world’s finest knitwear

Campaign Summary:

  • Megaside taxis promoting John Smedley’s AW range.
  • Targeting luxury brand buying males & females across London.
  • Driving sales throughout Autumn and Christmas build up.
  • Utilising stylish creative in megaside format.

London Taxi Advertising teams up with John Smedley to promote their new AW range.

Targeting both male and female with separate, stylish creatives the campaign will drive sales throughout autumn and the build up to Christmas.

Creators of the World’s Finest Knitwear. Established in 1784, the oldest manufacturing factory in the world, crafting beautiful, high quality garments that are designed to last, made in Britain and distributed the world over.