- World Travel Market
- 8.6 m
- to Target in London
- superside Taxi ads in London
- Superside campaign for Malaga, Costa Del Sol
- Targeting Londoners during the World Travel Market
- A fleet of 100+ cabs carried the message across the streets of central London
Costa Del Sol launches lures Londoners with the promise of warmth this winter
London Taxi Advertising have teamed up with the Costa Del Sol Tourism board and coordinated a colourful taxi advertising campaign and strategy on behalf of one of the regions most picturesque locations, Malaga.
Using the high impact Superside taxi Cost Del Sol, Malaga Tourism board decided to promote the region by playing on the great British tradition of escaping to the sunny shores of Spain during the harsh British winter months.
Taxi advertising was the perfect media choice for Costa Del Sol, with the iconic London black cab transformed to carry the some of beautiful views and experiences available to people traveling to the region along with the very relatable message “its Always Warm”
The Superside format is the ideal taxi advertising format for short-to-medium term activity, catching the eye of pedestrians and fellow motorists as they stand out against the rest of the traffic in busy urban environments.
To discuss what a superside taxi advertising campaign could do for your business or brand, get in touch with the team at London Taxi Advertising today.