Campaign Summary:

• 50 full wrap and superside taxi adverts in London coordinated alongside a Club Med social media competition
• The campaign ran in January, with the bright and enticing artwork standing out against the gloomy British weather
• Taxis targeted ABC1 Londoners and tourists, with a fleet of cabs travelling around central areas of the city
• Alternative taxi designs ensured that the ads appealed to a large and varied demographic

Sun? Snow? Club Med had something for everyone with this London campaign

We worked with holiday resort company Club Med on an eye-catching campaign in the capital. 50 full livery and superside taxi adverts stood out against the gloomy British January weather to entice potential holidaymakers.

Two contrasting artworks, one focused on a luxurious white sand beach and the other promoting a skiing holiday, ensured that the ads appealed to those looking for a seasonal winter getaway and people planning their upcoming summer break.

The campaign was tied into a Club Med social media competition. Those who spotted the cabs on the streets were encouraged to tweet a photo of it to win £100 off of their next Club Med holiday. This is a fantastic example of how you can use taxi advertising in a fun and interactive way with your customers.