Interesting Stats

8.6m
to target in London
£650m
value of UK sports betting market
13
Football League clubs in London

Betdaq

Online sports betting exchange

Campaign Summary:

  • Full wrap taxi campaign in London promoting sports betting exchange Betdaq
  • Cabs carried Betdaq’s branding and encouraged passers by to download the app
  • Sports fans and betting enthusiasts were targeted as the cabs travelled around London
  • Interior tip seat and receipt pad advertising enhanced the campaign among passengers

Eye-catching cab campaign with Betdaq

London Taxi Advertising coordinated a full livery taxi campaign in London with online sports betting exchange Betdaq, promoting its free mobile app.

“Serious About Sport” is Betdaq’s motto, and the company offers a betting exchange on several sports, from football and racing to martial arts and boxing.

The iconic London black cab was given a makeover to carry Betdaq’s branding, with bright purple and eye-catching advertisements covering every available inch of the taxis.

A large fleet of cabs carried the Betdaq name across the capital, turning heads on the streets in this incredibly busy urban environment. Home to millions of sports and betting fans, a cab campaign in London allowed Betdaq to reach its ideal target audience in a cost-effective way.

The brand also opted for interior taxi advertising to compliment the campaign, with tip seats and receipt pads targeting those travelling on board the cabs.

Are you looking to launch an eye-catching taxi campaign of your own? To discuss full livery or other formats, get in touch with LTA today!