Interesting Stats
- 50
- full wrap cabs
- 8.6m
- to target in London
- 11
- Aspinal stores in the city
Aspinal of London
Luxury leather bags, purses and wallets
Campaign Summary:
- Luxury leather gifts and goods brand Aspinal of London launched a new campaign
- Cabs in three stand-out colours brought Aspinal to the streets of the capital
- Full livery taxis ensured every available inch of the cabs was covered by Aspinal branding
- Campaign coincided with London Fashion Week, with internal advertising enhancing the campaign
Full livery cab campaign with Aspinal of London
London Taxi Advertising worked with luxury leather goods and gifts brand Aspinal of London on a new campaign in the capital.
This campaign, which was aimed at increasing brand awareness of Aspinal of London during the world-famous London Fashion Week, saw the famous London black cab given an eye-catching makeover, with cabs in pink, cream and blue carrying the Aspinal brand.
Interior tip seat and receipt pad advertising targeted LFW attendees travelling inside the cabs, with taxis the perfect format allowing Aspinal to reach its desired target audience.
With over 8.6 million living in the British capital, London was the ideal advertising location for Aspinal, helping to drive interest in the brand and encourage visits to one of its 11 stores and concessions in the city.
To discover what a full wrap taxi advertising campaign could do for your fashion brand, get in touch with London Taxi Advertising today!