Addison Lee – The Calm In The Chaos?

As the battle of the city taxis heats up, Addison Lee – Europe’s largest minicab firm, is using a digital and press campaign to position itself as the business-class taxi service.

The campaign is titled ‘Calm In The Chaos’. A variety of designs all feature a couple travelling through the city streets in a bubble.

Under each headline is a perk of Addison Lee travel, such as; ‘Our drivers are trained to leave you in peace’ and ‘Our prices are fixed the moment you book’.

Just to ensure the message is fully embedded the strapline ‘Go Business Class’ is used under the Addison Lee branding. 

A modernised website has also been unveiled to coincide with the campaign launch.

What are your thoughts on the campaign?