Taxis have a rich history in British culture. The first documented ‘hackney coach’ – the forerunner of the more generic ‘hackney carriage’ – operated in London in 1621.
The London Black Taxi Cab is an icon of the UK, associated with the capital city as an enduring and famous trademark with a design that is famous across the world. Since the mid-eighties, taxi advertising has provided a creative advertising platform to display eye-catching advertising for brands, allowing them to engage with consumers and anchor their company as part of the UK landscape.
The term ‘hackney’ comes from the Norman French word ‘hacquenée’, meaning a type of horse suitable for hire.
In 1823 a two-seat, two-wheeled carriage called a cabriolet was introduced from France, from where the term “cab” derives.
98% of London adults see the black taxi as an iconic part of the city landscape.
89% say taxis are easy to spot on the street.
84% agree that taxis are a vital service for busy people.
59% of Londoners have seen black taxi advertising in the past week.
64% of Londoners use their tablet device while travelling or commuting, and 85% of 25-34s agree a mobile phone is more important than a PC / laptop. These figures are paramount when considering integrating your campaign message with new technologies within black cabs. Interactive advertising can optimise one-to-one passenger engagement even further, through the use of QR codes or NFC marketing.
The first petrol powered cab in London was introduced in 1903.
The first person to advertise on a London taxi was David Locke.Source: Kinetic Panel, August 2011. Base: all London adults.