Media flurry over ChengduMedia flurry over Chengdu Taxi Advertising
It seems our Chengdu Tourism taxi advertising campaign has attracted a lot of media attention and caused a bit of a stir.
Two articles have featured in the Sunday Express:
‘Kate Middleton mocked as royal gold-digger by Chinese officials.’
and the Daily Mail:
Despite the coverage, the promotional video does not claim Kate Middleton to be a ‘gold digger’ which is implied by both writers of the articles.
A spokesman for Chengdu Association insisted the promotional video, running on social networking sites, is harmless fun.
The Chengdu Taxi campaign started around the Diamond Jubilee which is the reason the lookalike ‘Royal Family’ were hired to appear in the promotional video. The taxis will will run throughout the 2012 Olympics in London promoting the historical city of Chengdu. To find out more click here to read our article.
Watch the video below:
