Holiday rentals company HomeAway.co.uk have launched a heavyweight superside taxi advert campaign with London Taxi Advertising to promote its new brand campaign, ‘We found a place to…’.
Last summer, HomeAway.co.uk recruited 10 families and gave them GoPro cameras to film their holiday rental experiences. The resulting footage has been created into a series of short films that have transformed the families from every day tourists into HomeAway.co.uk stars.
Superside taxi advertising is a great way to build cover in Central London for the 3 month duration of the campaign, maximising brand exposure and street impact of the HomeAway.co.uk core messages.
The taxi sides are adorned with a sea blue gradient and holiday snaps from the McConnell family, who found their perfect place to stay by using the HomeAway.co.uk. website. The use of photographs from a real family’s holiday album allows audiences to connect with the campaign and trust that their holiday experience with HomeAway.co.uk will be a great one thanks to this visual testimonial.
HomeAway.co.uk connects holidaymakers with home owners and property managers, providing access to a huge variety of great value, unique accommodation worldwide. The site offers the best choice of any UK holiday rentals website, with over 410,000 properties which holidaymakers can rent direct from owners and property managers worldwide.
The superside advert lets Londoners know where they can find their perfect holiday rental and runs in the city at a prime time – the gloomy final stretch of winter – continuing into the peak vacation period.
Taxi Advertising is a fantastic promotional vehicle for travel and tourism brands who have the opportunity to set the scene of their destination on any street they choose.