‘Going Somewhere?’ GoDaddy.com Taxi Advertising
GoDaddy.com is infamous for running memorable and innovative advertising campaigns, and will now for the first time target Londoners by advertising internally in London black cabs.
The ‘Going Somewhere?’ taxi advertising campaign will promote GoDaddy.com, the online company who deal with domains, websites & everything in between.
The internal advertising will comprise of branded tip seats and receipt pads across taxis in London. The artwork, designed by GoDaddy.com questions the passenger ‘Going somewhere? Your website is working even when you’re not.’
Regular users of taxis in London are overwhelmingly ABC1 and Business people and with an average journey time of 25 minutes, interior advertising in taxis directly targets and influences taxi passengers whilst in an isolated, comfortable and captive environment.
The taxi receipt is given to and most importantly kept by the consumer at the end of the journey as a take home reminder of the GoDaddy.com campaign, extending brand exposure from inside the cab.