Taxi advertising is a great way to interact with passengers and can help to push particular products, offers or increase awareness of your brand identity.
Interactive taxi advertising:
- can help you connect instantly with your target audience by engaging with them through internal Taxi advertising
- offers passengers a welcome – and potentially fun! – distraction from their tedious cab journey through innovative interactive elements
- encourages instant purchases via smartphone through QR codes and NFC tags
- can be used in conjunction with social media to help improve brand awareness, increase competition entries and raise the profile of your brand online
- gives your brand the ability to make a lasting impression
- is easier to implement than you might think
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Taxi journeys give passengers a chance to sit back and relax as they travel to and from work, into town or to check out the shops.
Those on board will often reach for their phone and by incorporating interactive elements into your taxi campaign you can encourage passengers to make purchases or check out your website on the spot.
Interactive tools such as QR codes or the more advanced NFC tags direct consumers immediately to a specific offer, promotion or section of your website.
External QR codes, social media competitions and picture contests can encourage millennials to snap shots of your branded cab in exchange for vouchers, discounts and prizes.
This helps to raise your profile online and on the streets of the busy UK cities!