Taxi Advertising quintessentially Hawes & Curtis
London Taxi Advertising has launched a superside taxi advertising campaign in central London for luxurious shirt and accessory makers Hawes & Curtis.
The campaign promotes their flagship store on Jermyn Street, in the heart of St James’s, one of London’s most historic and fashionable districts. The superside design showcases the signature, distinguished style of shirts for men and women.
The taxis run with the strapline ‘Quintessentially British since 1913’. The contemporary taxi design will attract the sights of fashionable ladies and gents in London, encouraging footfall to the renowned Jermyn Street store.
The superside advertising format is the ideal way for Hawes & Curtis to target their audience whilst out and about on the streets of London, delivering high volume advertising and maximum coverage of the city. The novelty of riding in branded Black taxi Cabs is high within cosmopolitan city centres. Locals and tourists in London will be rushing to travel in one of the taxis, and of course each ride is a new area of the capital the campaign can target.