Protect Your Bubble promotes gadget insurance using London Taxis
Reach & Frequency: ABC1 Audience, Male and Female, 25 – 55 year olds.
Location & Campaign Duration: London will run for twelve months.
Marketing Objective: Build awareness and increase take up of insurance policies online.
What were the Challenges / Background of the Campaign?
Saximo Marketing contacted London Taxi Advertising to arrange a taxi advertising campaign for their client Protect Your Bubble to build awareness of their gadget insurance. The client required a high impact advertising solution to stand out from their competitors within the insurance market.
What was the Solution?
Full livery taxi advertising was commissioned for twelve months with brightly coloured artwork displaying their website details and mobile text option with a dedicated number and ‘bubble’ code. London Taxi Advertising recommended advertising on taxis as they are the place many gadgets are left behind whether that may be a mobile phone on a night out, or an Ipad 2 on the way to a business meeting.
What were the Results?
The campaign is still running targeting locals, tourists and business people in The Capital.
What was the Key Learning’s of this Campaign?
Full Livery Taxi Advertising is an excellent advertising tool. Taxis have always been an iconic part of the UK and represent a high-quality advertising format for brands that need a great impact method to reach their consumers on a street level.